As the number of rich media assets continues to rise, so too does enterprise interest in digital asset management (DAM) to help manage the use of these assets in online channels and reduce the costs of creating them. However, information and knowledge management (I&KM) professionals still run into confusion about what DAM can do versus other ECM solutions, the different flavors of DAM, typical problems for DAM implementations, and rich media metadata strategies. This document answers questions that I&KM pros frequently ask about DAM.