Summary
As the number of rich media assets continues to rise, so too does enterprise interest in digital asset management (DAM) to help manage the use of these assets in online channels and reduce the costs of creating them. However, information and knowledge management (I&KM) professionals still run into confusion about what DAM can do versus other ECM solutions, the different flavors of DAM, typical problems for DAM implementations, and rich media metadata strategies. This document answers questions that I&KM pros frequently ask about DAM.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).