Trends Report

Get Emotion Right In Your Brand's Digital Marketing

Start With Mobile, Chatbots, And Conversational Interfaces

March 5th, 2018


Marketers need to rethink how their brand conveys emotion beyond the confines of TV advertising. Mobile touchpoints like messaging apps and conversational interfaces, such as intelligent agents and chatbots, are the perfect testbed for the new science of emotions. This report shows B2C marketers how to use mobile and emerging interfaces to create more resonant engagement with their customers.

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