Forecast Report

Global Business And Consumer Tablet Forecast Update, 2013 To 2017

Tablets Streak Beyond Mass Market Status To Become Must-Have Devices In Developed Nations

August 5th, 2013
With contributors:
Michael O'Grady , Christopher Voce , Thayer Frechette

Summary

Apple — the vendor that created the modern tablet market — has sold more than 140 million iPads since the device's launch in April 2010. Since then, the tablet market has grown into a mass market phenomenon. But its potential still remains unrealized: Forrester forecasts that tablets will reach an installed base of 905 million users by 2017. This growth — up from just 15 million users in 2010 — will catapult the tablet from merely a popular mass-market device to a highly visible mainstay device among consumers and businesses in developed nations. This report offers infrastructure and operations (I&O) professionals guidance on the path that consumers, workers, and business buyers will take to acquire and use these popular devices.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.