Forecast Report

Global Tablet Forecast 2015 To 2018: Despite Market Volatility, Tablets Are Big In Business

Company-Owned Tablets Co-Opt The Energy Of Consumerization

July 13th, 2015
With contributors:

Summary

In 2013, it seemed like tablets were taking over the world, threatening the PC's position with the workforce. But the overall tablet market plateaued in 2014 and remains slow-growing and tepid in 2015. However, infrastructure and operations (I&O) leaders shouldn't be distracted by quarterly shipments; tablet usage across the entire market will only continue to grow. In enterprise settings, bring-your-own-device (BYOD) will continue to be a prominent practice among information workers. And company-owned tablets are growing at a much faster rate than the overall market. This report forecasts the overall tablet market through 2018 and offers I&O leaders insight into how to construct a tablet strategy, which tablets to purchase, and how to make tablet deployments successful.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.