In the early days of FinOps, managing cloud costs required a DIY approach, using a spreadsheet with manual updates. But over the last decade, a whole market serving cloud cost management and optimization (CCMO) launched into popularity. The days of DIY were seemingly over, reserved for small organizations just getting their FinOps journey off the ground. However, a new era of DIY cloud management has begun — one that is not powered by the spreadsheets of old. This report explores why DIY CCMO is a growing theme among enterprises, especially among the most advanced FinOps practices and the biggest cloud spenders, to help you decide if the DIY approach is right for you.