Tracy Woo

Principal Analyst

Tracy leads Forrester’s research on FinOps, AI cost management, cloud governance, hybrid cloud management, cloud skills and platform teams, industry cloud in the retail and healthcare industries, public cloud pricing, and cloud contract negotiations. Tracy delivers strategic guidance to Forrester’s enterprise and vendor clients by helping them get cloud costs under control and build out effective cloud organizations. During her tenure at Forrester, she has advised leading Fortune 100 and Fortune 500 companies on their cloud strategies and has been frequently cited in major news outlets including TechTarget, Business Insider, The Wall Street Journal, Forbes, and Computer Weekly.

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FinOps Isn’t Replacing IT Finance — It’s Refining It

Outside your subscription

Trend Report

FinOps Isn’t Replacing IT Finance — It’s Refining It

May 13th, 2026

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5 min read

Technology executives must embrace new methods like FinOps to optimize cloud spending and align IT expenses with dynamic business demands effectively.

Tracy Woo

Greg Zorella

Apply Crawl, Walk, Run To AI Cost Management

Outside your subscription

Best Practice Report

Apply Crawl, Walk, Run To AI Cost Management

May 4th, 2026

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10 min read

This report shows tech leaders how to apply the FinOps maturity model of crawl, walk, run to the stages of AI cost management.

Tracy Woo

Kevin Ogunsua

Outside your subscription

Maturity Assessment

Assess Your AI Cost Management Maturity

April 24th, 2026

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9 min read

This assessment helps technology leaders evaluate their current maturity in managing AI costs and identifies the next steps to level up.

Tracy Woo

Kevin Ogunsua

CIOs Use IT Finance To Generate Enterprise Value

Outside your subscription

Best Practice Report

CIOs Use IT Finance To Generate Enterprise Value

April 15th, 2026

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12 min read

Forrester’s IT Spend Management Framework helps IT finance move from reactive reporting to outcome‑driven decision support that accelerates enterprise value.

Greg Zorella

Tracy Woo

Outside your subscription

Best Practice Report

The Basics Of Cloud Governance

March 26th, 2026

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17 min read

Confused on how to build a proper cloud governance framework? Use this guide to help you establish the groundwork for a scalable plan.

Tracy Woo

Andras Cser

Solving Cost Problems In The AI ModelOps Lifecycle

Outside your subscription

How To Report

Solving Cost Problems In The AI ModelOps Lifecycle

March 9th, 2026

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8 min read

This report examines techniques for optimizing the ModelOps lifecycle and provides guidance on how to align technical decisions with sustainable, scalable AI economics.

Charlie Dai

Tracy Woo

, Devin Dickerson

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.

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Tracy Woo

Principal Analyst

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