Vision Report

Greener Consumers Demand Sustainable Brands

The Green Revolution Will Drive The Next Wave Of Business Transformation

August 2nd, 2021
With contributors:

Summary

Green consumers are frustrated — especially in Europe — and demanding that brands go beyond touting their environmental sustainability efforts and take real action. CMOs should embrace sustainability as their next companywide transformation. Those who fai

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Forrester helps business and technology leaders use costumer obsession to accelerate growth. That means empowering you to put the costumer at the center of everything you do: your leadership strategy, and operations. Becoming a costumer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.