Guide — Engage Your Business Through Emerging Technology Education

August 2nd, 2021
With contributors:
Pascal Matzke, Patrick Carroll


To achieve a competitive edge, firms must engage the entire organization while researching and evaluating emerging technology opportunities. Educating the business about technological change is an element of Forrester’s ReCPI model for turning emerging technology research into future fit innovations. This report helps technology executives embrace these education efforts to help keep employees informed on technological change, build relationships across business units, and prepare the firm at large to adapt.

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Forrester helps business and technology leaders use costumer obsession to accelerate growth. That means empowering you to put the costumer at the center of everything you do: your leadership strategy, and operations. Becoming a costumer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.