Best Practice Report

Guide: How To Craft A Mobile Notifications Strategy

Start Creating Your Mobile Notifications Strategy With These 10 Steps

August 7th, 2020
With contributors:
Stephen Powers , Joe Stanhope , Rob Koplowitz , Erin Sellers , Alessia Stewart , Rachel Birrell


When designing mobile notifications, product owners should pursue a methodical approach that begins with the POST methodology and involves a holistic customer and user experience strategy. This guide lays out the 10 core steps for eBusiness and channel strategy professionals.

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