Trends Report

Guide: How To Use The Moments Index

Use Forrester's Moments Index To Make Smart DX Channel Choices

March 9th, 2020
Angelina Gennis, Senior Analyst
Angelina Gennis Senior Analyst
Julie Ask, null
Julie Ask
With contributors:
Fiona Swerdlow , Martin Gill , Nicole Murgia , Adrian Chapman , Andrew Hogan , Kelly Price , Erin Sellers , Diane Lynch

Summary

Commerce companies must take a methodical, quantified approach to understand how their customers use, and prefer to use, their services on a host of devices, platforms, and channels. That analysis is the foundation for you to perfect the mix within your digital experience (DX) portfolio. This document helps digital business professionals understand how to work with Forrester's Moments Index and their customer experience (CX) counterparts to make smart channel choices.

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