Data Overview Report

Guide: How To Use The Moments Map

Use Forrester’s Moments Map To Make Smart DX Channel Choices

December 13th, 2021
Angelina Gennis, Senior Analyst
Angelina Gennis Senior Analyst
Julie Ask, null
Julie Ask
With contributors:
Fiona Swerdlow , Martin Gill , Cortney Eldridge , Carley Ward , Alessia Stewart

Commerce companies must take a methodical, quantified approach to understand how their customers use, and prefer to use, their services on a host of devices, platforms, and channels. That analysis is the foundation for you to perfect the mix within your digital experience (DX) portfolio. This report helps digital business professionals understand how to work with Forrester’s Moments Map and their customer experience (CX) counterparts to make smart channel choices.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.