Trends Report

Harness Your Technology Portfolio To Build Digital Platforms That Accelerate Growth And Agility

September 3rd, 2019

Summary

Firms are investing in emerging technology to improve their ability to innovate. Work with your CIO to accelerate your technology strategy in three key areas: APIs; the operations and processes that touch customers; and systems of engagement and insight. Digital platforms, digital intelligence, brand protection and monitoring tools, and the internet of things will help you elevate your digital business. Avoid technology chaos by rationalizing your portfolio and committing to a small number of strategic vendors.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.