Summary
Firms are investing in emerging technology to improve their ability to innovate.
Work with your CIO to accelerate your technology strategy in three key areas: APIs; the operations and processes that touch customers; and systems of engagement and insight.
Digital platforms, digital intelligence, brand protection and monitoring tools, and the internet of things will help you elevate your digital business.
Avoid technology chaos by rationalizing your portfolio and committing to a small number of strategic vendors.
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