Summary
Hindered by outdated, traditional workflows, HCLTech, a $14.5 billion global technology company, revamped its marketing engine with an AI-powered content ecosystem that has driven transformational results across the business. This case study describes how HCLTech implemented this initiative and revolutionized its approach to content planning, creation, and distribution, resulting in a Forrester B2B Program Of The Year Award for content strategy and operations in 2025.
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