Best Practice Report

High Performance Revenue Operations Requires Intentional Leadership

May 13th, 2024
Simon Daniels, Principal Analyst
Simon Daniels Principal Analyst
Anthony McPartlin, Principal Analyst
Anthony McPartlin Principal Analyst
With contributors:
Cristina De Martini , Fiona Mark , Katy Tynan , Christopher Gilchrist , Bobby Cameron , Julia Swerdlow , Frank Harris

Summary

As operations leaders develop and manage the operating model for their function, it is necessary to deliver stakeholder value while setting the example by which their teams act, engage, and perform. Consistent and intentional leadership is crucial to ensuring that operations teams can take on the wide-ranging and dynamic demands placed on them. This report examines the leadership component of the Forrester High-Performance Operating Model framework and its importance for sustainable success in building and evolving revenue operations organizations.

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