Vision Report

How AI Impacts The CMO

CMOs Get Smaller Teams But Mightier Roles

June 7th, 2024


AI is already disrupting the marketing function, and we’ve only just begun. That’s why it makes sense for the CMO to be a leading voice and connector in AI. But they can’t do it alone. AI’s speed and complexity require deep partnerships internally and externally, plus a rock-solid management team. To make time for this new responsibility, CMOs will have to be comfortable letting go of some things and trust their direct reports to step up. This report examines the impact of AI on the CMO role as well as their teams and equips them with best practices for navigating an ensuing marketing transformation.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.