Trends Report

How AI Will Accelerate The Green Market Revolution

Embrace Green AI And Scale AI For Green

August 30th, 2024
Thomas Husson, Vice President, Principal Analyst
Thomas Husson Vice President, Principal Analyst
With contributors:
Martin Gill , Stephanie Balaouras , Paul Miller , Martha Bennett , Amy DeMartine , Michele Pelino , Stéphane Vanrechem , Srividya Sridharan , J. P. Gownder , Dario Maisto , Abhijit Sunil , Ian Bruce , Brandon Purcell , Victoria Manes

Summary

AI — especially generative AI (genAI) — has a material impact on the environment, consuming huge amounts of energy and water. Yet both predictive and generative AI have the potential to unleash green innovation. Technology and business executives should embrace green AI to reduce the environmental impact of their AI initiatives, measure how AI can help them achieve their profitability and sustainability goals, and scale AI for green initiatives.

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