How Customer Experience Drives Business Growth, 2023

October 13th, 2023

Maxie Schmidt VP, Principal Analyst

James Williams

With contributors:

Martin Gill , Jana Gül , Demi Starks

Summary

Many customer experience (CX) leaders find it hard to prove the business impact of improving CX. To help, Forrester built industry-specific models that show how CX improvements increase customer loyalty and drive growth. This report reveals the business impact of improving CX for 12 industries covered in Forrester’s 2023 Customer Experience Index (CX Index™).

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This report is available for individual purchase ($1495).

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