Trends Report

How Digital And Data Will Play A Bigger Role For The Travel Industry In The New Normal

September 11th, 2020
Tom Mouhsian, Principal Analyst
Tom Mouhsian Principal Analyst

Summary

CX, strategy, and technology professionals in travel industry should read this story for a quick view about how digital and data capabilities will play an increasingly larger role in the new normal. The absorption of public health- and safety-related rules into the overall travel experience is introducing new practices, along with the inherent challenges and opportunities. Travel and hospitality operators are rapidly implementing various digitally augmented and data-enhanced solutions guided by local standards at the points of arrival and departure. For airlines and hotels, airports and seaports, travel retailers and booking agencies, national governments and municipalities — the stakes will be high, as data and digital become a precious commodity. If you are interested to learn more, feel free to book an inquiry.

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