How Revenue Enablement Leaders Need To Leverage AI

December 11th, 2023

Peter Ostrow VP, Research Director

Eric Zines Principal Analyst

Jennifer Bullock

With contributors:

Kathleen Pierce , Mike Pregler , Justin Ferguson

Summary

B2B sales organizations seeking competitive advantage are evaluating the capabilities of AI, and especially generative AI (genAI), to understand its capabilities, leverage its efficiencies, and guard against its dangers. Revenue leaders are among many who are simultaneously intrigued and confused by the current AI hype but recognize the need to leverage it quickly and effectively. This report details the impact and potential benefits of AI specific to B2B revenue enablement and the actions that revenue leaders must take to maximize those benefits.

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