Trends Report

How Revenue Enablement Leaders Need To Leverage AI

December 11th, 2023
Jennifer Bullock, Principal Analyst
Jennifer Bullock Principal Analyst
With contributors:
Kathleen Pierce , Mike Pregler , Justin Ferguson

Summary

B2B sales organizations seeking competitive advantage are evaluating the capabilities of AI, and especially generative AI (genAI), to understand its capabilities, leverage its efficiencies, and guard against its dangers. Revenue leaders are among many who are simultaneously intrigued and confused by the current AI hype but recognize the need to leverage it quickly and effectively. This report details the impact and potential benefits of AI specific to B2B revenue enablement and the actions that revenue leaders must take to maximize those benefits.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.