Summary
As Web sales lose steam — online sales in the US are projected to grow 17% in 2008 over 2007 compared with a year-over-year sales increase of 66% in 2000 over 1999 — eCommerce executives struggle to understand the current drivers of sales growth in the channel. A significant source of increased revenue for many retailers is the growth in online spend by the most tenured Web shoppers. These consumers are technology-savvy and generally more affluent than the general population. Additionally, this population grows into making riskier, high-consideration purchases — such as large home appliances and automobiles — over time.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).