Best Practice Report

How To Build And Use B2B Buyer Personas

Sharpen Insights To Attract And Engage Buyers

October 8th, 2021
With contributor:
Robin Whiting

Summary

Buyer personas are a critical component for driving an effective go-to-market strategy. To be successful in driving audience-centric marketing, companies need to create buyer personas that are designed to be both educational and actionable for their marketing and sales partners across the organization. This report directs clients to selected research, tools, and resources that will help them understand, develop, and deploy B2B buyer personas.

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