Toolkit

The Forrester B2B Buyer Persona Toolkit

Sharpen Insights To Attract And Engage Buyers

January 24th, 2023
Barbara Winters, VP, Principal Analyst
Barbara Winters VP, Principal Analyst
With contributors:
Amy Hayes , Shelby Muschler , Drew Zalucky

Summary

Buyer personas are a critical component for driving an effective go-to-market strategy. To be successful in driving audience-centric marketing, portfolio marketers must create buyer personas that are designed to be both educational and actionable for their marketing and sales partners. This toolkit directs clients to selected research, tools, and resources that will help them understand, develop, and deploy best-in-class B2B buyer personas.

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