Recent Research
This report details the internal and external information portfolio and product teams should gather to offer strong market, competitive, and customer intelligence.
In 2026, B2B buyers will demand proof of outcomes, thereby elevating procurement, trials, and human expertise over claims made about the impact of AI.
This report explores how to deliver more personalized and effective marketing through segmentation and audience targeting while maintaining alignment across the revenue engine.
This report gives portfolio marketing leaders a roadmap for engaging their teams in upskilling.
The Forrester Customer Lifecycle Framework connects pre- and postsale journeys to optimize customer and company value.
B2B organizations must shift from tracking individual leads to engaging buying groups, which requires alignment across marketing, sales, and operations teams.
Planned Research
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.