Best Practice Report

How To Collect Zero- And First-Party Data You’ll Actually Use

Build A Data Roadmap That Bridges Customer Experience, Privacy, And Tech

June 22nd, 2023
With contributors:
Emily Collins , James DeNeill , Christine Turley


Once marketers have connected their data needs to a broader enterprise data strategy, turn that strategy into action. Set your marketing goals, identify the data needed to accomplish those goals, and then build a data roadmap that factors in customer experience (CX), privacy and security, and your tech stack. This report provides marketers with best practices on how to build a roadmap for collecting the first- and zero-party data that shapes positive customer experiences and drives business goals.

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