Best Practice Report

How To Collect Zero- And First-Party Data You’ll Actually Use

Build A Data Roadmap That Bridges Customer Experience, Privacy, And Tech

June 22nd, 2023
Stephanie Liu, Senior Analyst
Stephanie Liu Senior Analyst
Rusty Warner, VP, Principal Analyst
Rusty Warner VP, Principal Analyst
With contributors:
Emily Collins , James DeNeill , Christine Turley

Summary

Once marketers have connected their data needs to a broader enterprise data strategy, turn that strategy into action. Set your marketing goals, identify the data needed to accomplish those goals, and then build a data roadmap that factors in customer experience (CX), privacy and security, and your tech stack. This report provides marketers with best practices on how to build a roadmap for collecting the first- and zero-party data that shapes positive customer experiences and drives business goals.

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