Best Practice Report

How To Collect Zero- And First-Party Data You’ll Actually Use

Build A Data Roadmap That Bridges Customer Experience, Privacy, And Tech

 and  three contributors
Jun 22, 2023

Summary

Once marketers have connected their data needs to a broader enterprise data strategy, turn that strategy into action. Set your marketing goals, identify the data needed to accomplish those goals, and then build a data roadmap that factors in customer experience (CX), privacy and security, and your tech stack. This report provides marketers with best practices on how to build a roadmap for collecting the first- and zero-party data that shapes positive customer experiences and drives business goals.

Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
  • Stay ahead of changing market and customer dynamics with the latest insights.
  • Partner with expert analysts to make progress on your top initiatives.
  • Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).