Vision Report

How To Design And Develop Great Digital Products And Experiences

For Speed And Quality, Pair Design With Modern Digital Product Development

August 9th, 2022
With contributors:
Oliwia Berdak , Jacob Morgan , Carine Lam , Sam Bartlett


Successful digital products and experiences evolve and adapt quickly to changing customer expectations and emerging technologies to deliver the outcomes that customers value. This report explains how to 1) reap the rewards of well-executed design by adopting the design framework and 2) implement modern development practices that are aligned to product success.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.