Leaders have high hopes for the impact generative AI (genAI) will have on workforce productivity. Early evidence suggests that it can improve employee productivity but that its impacts vary across job roles and the specific tasks they perform. To successfully drive productivity increases with genAI, organizations must invest far more in training and upskilling than they do today. This report will help you conceptualize a strategy for driving productivity with genAI and offer you three strategic pillars to build on.