Trends Report

How To Evolve Your Loyalty Strategy Amid Changing Global Conditions

Continuous Market Disruption Demands A Flexible Approach

August 16th, 2022
Mary Pilecki, VP, Principal Analyst
Mary Pilecki VP, Principal Analyst
Cole Walsh, Researcher
Cole Walsh Researcher
With contributors:
Emily Collins , Benjamin Nagle , Christine Turley

Summary

As brands adapt to changing consumer behaviors and attitudes, loyalty programs offer marketers opportunities to engage their customers in new ways. But even well-designed loyalty programs will fall flat against new and traditional loyalty outcomes if they don’t keep up with consumer expectations and needs. This report outlines four levers marketers can pull to accelerate their loyalty strategy evolution and hedge further disruption.

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