How To Integrate Email With Social Media

Email marketers must integrate social media into their campaigns to stay relevant to consumers. Doing so will create new opportunities for email list growth, extend campaign reach, and harness social insights to inform targeting. The process of integrating email with social media should be more than sporadic coordination of campaigns. Marketers must align with email vendors that have social campaign capabilities, mine social conversations, and add social metrics to their email dashboards in order to ingrain social into their email strategies.