Best Practice Report

How To Integrate Six Essential Technologies For An Emerging Company

December 22nd, 2020
With contributors:

Summary

Emerging B2B organizations must make a full commitment when adopting and integrating essential technologies. When adoption and integration are done correctly, the technology foundation drives consistent experiences for all audiences (e.g., prospects, customers, influencers, partners, potential partners, analysts) and improves sales, product, and marketing performance across the revenue engine. In this brief, we discuss how emerging B2B organizations must adopt and integrate six essential technologies as the foundation for an efficient revenue engine that scales as the company grows.

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