Katie Linford

Principal Analyst

Katie has more than 18 years of broad marketing technology experience in solutions, implementation, and operations across multiple industries.

July 19th, 20215 min read

This toolkit helps organizations align their marketing technology investments with long-term business objectives and marketing priorities and optimize processes that cross marketing, sales, and product functions.

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.

Download Planned Research