Katie is a seasoned marketing and revenue technology leader with expertise in designing and implementing digital strategies that deliver innovative solutions to go-to-market challenges and opportunities in complex global environments. Her research builds on more than 20 years of comprehensive marketing and revenue technology experience in strategy, solutioning, implementation, optimization, and operations across multiple disciplines and industries.
Use a five-step process to identify gaps, prioritize improvements, and drive meaningful outcomes across sales and marketing technology, people, and processes.
Deploy AI agents intentionally and effectively to drive innovation, scale, and measurable business impact across B2B marketing functions.
This report defines a four-stage approach to sales and marketing technology purchase decisions.
Marketers can use this report to understand the value they can expect from a marketing operations management solution and to explore potential partners.
Forrester’s AI Deployment Model For Go-To-Market Functions helps revenue operations leaders guide strategy; align teams; govern AI; and achieve scalable, measurable outcomes.
This report describes seven AI agent archetypes augmenting B2B marketing and sales teams for go-to-market use cases.
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.