Katie Linford
Principal Analyst
Katie has more than 20 years of broad marketing technology experience in solutions, implementation, and operations across multiple industries.
Recent Research
Outside your subscription
Template
May 16th, 2025
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3 min read
B2C and B2B marketers can get the most out of their customer data platform investments by mapping out use cases.
Outside your subscription
Model Overview Report
May 12th, 2025
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10 min read
Use reference models to bridge the gap between customer needs, business capabilities, and technical implementation.
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Landscape Report
May 7th, 2025
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9 min read
Revenue operations leaders should use this report to understand the value they can expect from a customer data platform for B2B and to explore potential partners.
Outside your subscription
Best Practice Report
April 29th, 2025
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9 min read
After defining processes that align with business goals, apply AI to automate repetitive tasks, improve workflows, and reduce human error.
Outside your subscription
Case Study
April 3rd, 2025
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11 min read
This case study describes how Cisco Systems transformed its digital experience and revenue processes.
Outside your subscription
Best Practice Report
April 1st, 2025
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12 min read
Onboard AI coworkers following role-specific guidance for human-centered change and using a clear framework for context, data, and behaviors.
Planned Research
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.