Corporate and regional marketing operations teams must build a coordinated, optimized technology infrastructure that supports both teams’ priorities.
B2B marketing and marketing operations professionals should use this report to understand the capabilities of emerging vendors within major segments of the B2B CDP market and to inform their technology strategies.
The Forrester Outcome-Focused Technology Approach Tool provides a guide to help organizations define the business requirements that are essential for the successful implementation of an outcome-focused approach and the technology categories
In this report, we describe Forrester tools that outline the business requirements essential for specific needs within and across functions and the technology and service provider categories that can support these requirements.
In this report, we share data and insights that show how a business-driven approach to technology decision-making is foundational to striking the right balance in marketing spend.
This toolkit helps organizations align their marketing technology investments with long-term business objectives and marketing priorities and optimize processes that cross marketing, sales, and product functions.
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.