Katie Linford
Principal Analyst
Katie has more than 20 years of broad marketing technology experience in solutions, implementation, and operations across multiple industries.
Recent Research
Outside your subscription
Best Practice Report
November 6th, 2024
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12 min read
To incorporate new genAI techniques into martech, B2B and B2C marketers need a plan for people, process, implementation, and measurement.
Outside your subscription
Business Case Report
October 18th, 2024
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8 min read
Marketers can leverage insights from Forrester to understand the state of agile marketing and learn best practices for agile adoption.
Outside your subscription
Vision Report
October 15th, 2024
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11 min read
B2B revenue teams must build a connected data infrastructure, consolidating interaction data to understand the buying process.
Outside your subscription
Best Practice Report
August 21st, 2024
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10 min read
Revenue operations leaders can use the Revenue Technology Management Framework to enhance strategic management of their ecosystems, starting with strong leadership practices.
Outside your subscription
Best Practice Report
August 21st, 2024
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9 min read
Revenue operations leaders, in partnership with IT, can use the Revenue Technology Management Framework to establish governance that optimizes technology while minimizing risk.
Outside your subscription
Planning Guide Report
August 1st, 2024
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10 min read
Revenue operations leaders should consider strategic investments, divestments, and experimentation areas in 2025 to help the business deliver superior performance.
Planned Research
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.