Katie is a seasoned marketing and revenue technology leader with expertise in designing and implementing digital strategies that deliver innovative solutions to go-to-market challenges and opportunities in complex global environments. Her research builds on more than 20 years of comprehensive marketing and revenue technology experience in strategy, solutioning, implementation, optimization, and operations across multiple disciplines and industries.
This checklist outlines steps B2C and B2B marketing teams should take to plan a successful CDP deployment and track the progress of their implementation.
This report provides revenue operations leaders with data-driven guidance on how to invest to succeed in 2027.
In this report, we explore how Sage’s human-centered AI strategy enabled rapid innovation for its performance marketing group.
Use this tool to inventory and evaluate your portfolio of tools, applications, and systems.
Use the B2B Sales And Marketing Technology Adoption Spectrum to assess end-user adoption of technologies.
Understand the results of Forrester’s B2B Sales And Marketing Technology Assessment and use a decision matrix to identify and prioritize tech optimizations.
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.