Katie is a seasoned marketing and revenue technology leader with expertise in designing and implementing digital strategies that deliver innovative solutions to go-to-market challenges and opportunities in complex global environments. Her research builds on more than 20 years of comprehensive marketing and revenue technology experience in strategy, solutioning, implementation, optimization, and operations across multiple disciplines and industries.
This report outlines the key investments, divestments, and areas of experimentation revenue operations leaders must consider for 2026 to help the business deliver superior performance.
B2C and B2B marketers can get the most out of their customer data platform investments by mapping out use cases.
Use reference models to bridge the gap between customer needs, business capabilities, and technical implementation.
Revenue operations leaders should use this report to understand the value they can expect from a customer data platform for B2B and to explore potential partners.
After defining processes that align with business goals, apply AI to automate repetitive tasks, improve workflows, and reduce human error.
This case study describes how Cisco Systems transformed its digital experience and revenue processes.
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