Best Practice Report

How To Make Briefing Content Stick

Introducing The Ebbinghaus Briefing Model

October 14th, 2010
With contributors:
Eric Brown , Reedwan Iqbal

Summary

Vendors need analysts to remember key facts about their companies, products, services, customer value, and more, but the format of today's briefings and the contexts in which they take place cast significant doubt on whether analysts remember many of the things vendors hold dear at all. Rather than merely hoping that analysts will retain briefing facts, vendors can engineer memories using techniques from the Ebbinghaus briefing model.

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