Salesforce is one of the largest enterprise software vendors, offering a comprehensive suite of solutions, including for CRM, data management, AI, analytics, integration, collaboration, and more. As the company’s product footprint grows and as it pivots to reposition itself as an AI-first company, many Salesforce deals now exceed $10 million in annual spend. Customers struggle with questions such as whether they 1) are paying the right amount, especially when they purchase AI products via consumption; 2) have the right product mix; and 3) have the right terms and conditions. This report highlights key strategies and tactics for getting the most for your money for Salesforce deals.