Best Practice Report

How To Talk To Your AI-Integrated Search Engine

Prioritize Quality Inputs Over Clicks, Keywords, And Rankings

December 19th, 2023
Nikhil Lai, Senior Analyst
Nikhil Lai Senior Analyst
With contributors:
Emily Collins , Melissa Bongarzone , Lexie Lawhon

Summary

Generative AI (genAI) turns search into a channel that not only harvests demand but also generates it. Marketers must adapt their search marketing approach, objectives, and metrics accordingly — and quickly. This report describes search engines’ AI-powered transformation and helps marketers understand how to drive results through quality data and content, not clicks.

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