Yves Rocher — a leading brand in the French beauty market and a global cosmetics player with a presence in more than 90 countries — plays a pivotal role in Groupe Rocher, the first international group to adopt France’s “mission-driven company” status in 2019. Its mission is to “reconnect people to nature.” In a very competitive beauty market led by giants like L’Oréal and disrupted by sustainable-born startups, Yves Rocher faces both a significant challenge and opportunity. It must live up to its strong environmental DNA, transform the brand, and accelerate the execution of sustainability in its business operations, while augmenting profitability.