Trends Report

Hundreds Of Billions In US Retail Sales Will Be Lost Due To COVID-19

April 8th, 2020


Nearly $100 billion in US retail spend disappeared in March 2020. In April 2020, we predict that retail sales will hit historic lows for several retail categories in the US. “Essential” retailer categories such as grocers, superstores, and pharmacies had strong sales in March and will continue to have strong sales in April.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.