Intent data has become a differentiator for B2B marketing and sales organizations. Forrester’s Q1 2023 Global B2B Intent Data Survey and Forrester’s Q4 2022 Global B2B Marketing Tech Tide™ Survey provide key insights into current use cases across sales and marketing, the challenges experienced, and the benefits achieved. In this trends report, we highlight key survey findings, offer insights from Forrester interviews with intent data users and providers, and present best practice advice for how your organization should maximize the impact of this increasingly valuable asset.