Best Practice Report

Implement Holistic Search Marketing To Win The Search Engine Results Page (SERP)

November 15th, 2022
With contributors:
Emily Collins , James DeNeill , Christine Turley


The search engine results page (SERP) is more visual than ever. It features a variety of media, including videos, reviews, rich snippets, and image extensions which cause zero-click searches that quickly resolve consumer queries. To own as much real estate on the SERP as possible, marketers must synergize search engine marketing (SEM) and search engine optimization (SEO). This report helps marketers understand the benefits of a holistic approach and how to get better results from their search marketing efforts.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.