Decision Tool

Implementing The PMM Model: Readiness Assessment

January 1st, 2021


Organizations are seeking to adopt a cross-functional workflow process to guide the critical business decisions for offering commercialization and long-term success. The Product Marketing and Management (PMM) Model is a framework for customer-centric product commercialization and lifecycle. Before using the framework, an organization must understand the extent of effort and change required and determine whether it is ready for implementation. This report describes the Product Commercialization and Lifecycle Process Readiness Assessment, to help organizations assess their level of preparedness for such change.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.