Improve Developer Engagement With Online Portals
Summary
A focus on customer experience makes it easy to view customers either as pure consumers of the latest smart gadget or as staid business buyers reachable only via an expensive direct sales force. But there’s another category to consider for software products and services: the developer. Many application development leaders fail to give developers what they need to be successful. One common failing is a poor developer portal. This report lays out a 10-step checklist to get your company’s direct-to-developer program on the right track.
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