Summary
Insight is analyst relations’ (AR’s) forgotten child, usually coming second to influence. But AR spends more on insight than on influence, and analysts think insight is what they exist to deliver. Forrester therefore explores the role of analyst insight in successful AR programs while recognizing that it usually coexists with an influence strategy. In this report, we learn which executives and business processes benefit from insight, how you can detect when insight is a priority, and which insight delivery mechanisms you should use.
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