Best Practice Report

Industry Analyst Relations And Insight

January 20th, 2022
With contributors:
Matthew Flug , Caroline Robertson , David Morrison , Jennifer Zhang , Kara Hartig , Karen Traikovich

Summary

Insight is analyst relations’ (AR’s) forgotten child, usually coming second to influence. But AR spends more on insight than on influence, and analysts think insight is what they exist to deliver. Forrester therefore explores the role of analyst insight in successful AR programs while recognizing that it usually coexists with an influence strategy. In this report, we learn which executives and business processes benefit from insight, how you can detect when insight is a priority, and which insight delivery mechanisms you should use.

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