Best Practice Report

Industry Analyst Relations And Sales Support

 and  four contributors
Mar 14, 2018

Summary

Industry analyst relations (AR) teams struggle to create value and demonstrate that value to sales. Forrester has distilled AR best practices to support a vendor’s direct sales processes and developed a methodology for reviewing and improving the main success factors. This report lays out that methodology and provides a self-assessment tool that you can use to benchmark your current AR-and-sales program, analyze weaknesses, and identify what you need to change to take your program to the head of the class.

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