Best Practice Report

Influence Deeply By Mapping Your Company Onto Analyst Models

January 1st, 2018
With contributors:
Laura Koetzle , Josh Blackborow


Many industry analysts in large or highly specialized firms use models in the form of diagrams, categories, structured descriptions, and vocabularies to describe, evaluate, and recommend vendor products and services. This report explains how analyst relations (AR) professionals can ensure that analysts can easily map their firms’ products and services onto these models to raise the positivity of analyst tone, the extent of written analyst coverage, and recommendations.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.