Best Practice Report

Influence Deeply By Mapping Your Company Onto Analyst Models

January 1st, 2018
With contributors:
Laura Koetzle , Josh Blackborow

Summary

Many industry analysts in large or highly specialized firms use models in the form of diagrams, categories, structured descriptions, and vocabularies to describe, evaluate, and recommend vendor products and services. This report explains how analyst relations (AR) professionals can ensure that analysts can easily map their firms’ products and services onto these models to raise the positivity of analyst tone, the extent of written analyst coverage, and recommendations.

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