Summary
Despite an ever-expanding universe of marketing channels and complexity, the creative process has remained unchanged for nearly a century. The intuition-governed approach to creativity frequently produces marketing outputs that interrupt, confuse, or discourage consumers. How can CMOs use creativity to communicate their brands’ advantages while attracting customers and prospects? This report shows how combining human intuition and machine accuracy produces a more intelligent and transformative creative process for CMOs and agency executives to deploy.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).