Trends Report

Interest, As Well As Dissatisfaction, In Web Content Management Remains High

Findings From Forrester's Q3 2007 Web Content Management Adoption Survey

October 3rd, 2007
Stephen Powers, VP, Group Director
Stephen Powers VP, Group Director
With contributors:
Kyle McNabb , Diana Levitt , Norman Nicolson

Summary

Forrester recently surveyed 129 information and knowledge management (I&KM) professionals with Web content management decision-making or influencer roles to discover their future priorities and plans for Web content management (WCM) deployments. I&KM pros indicated that using WCM to improve customer experiences on externally facing Web sites has become a high priority and that they plan to hire Web/interactive agencies to help with these initiatives. I&KM pros seem conflicted about Web 2.0, with many wanting to source Web 2.0 features from their current WCM vendors, but a significant percentage have no immediate Web 2.0 plans. I&KM pros also revealed that they have rampant dissatisfaction with their current WCM implementations but blame their own poor implementations more than they do their chosen WCM technology.

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