Tool

Introducing The Forrester Campaign-Plan-On-A-Page Template

August 2nd, 2021
With contributors:
Craig Moore, Marcia Trask

Summary

Summarizing a B2B campaign plan on a single page produces a high-level document that reflects the campaign’s intent and major components. An organization can use this document as a communication tool to quickly express key concepts of the campaign, enabling executives, marketers, and sales and product teams to easily understand and support campaign efforts. In this report, we introduce the Forrester Campaign-Plan-On-A-Page Template, a best-in-class construct for communicating the key components of a campaign. (Emerging companies should refer to the “Campaign Planning For Emerging Companies” and its associated template, “The Emerging-Company Campaign-Plan-On-A-Page Template.”)

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