Cristina De Martini
VP, Research Director
With 25 years’ experience in marketing and sales leadership, Cristina is the head of Forrester’s Revenue Operations service. In this capacity, she steers deep domain expertise in go-to-market operations research and guidance for revenue, marketing, and sales operations professionals. This body of research includes thought leadership, tools, templates, and best practices for planning, budgeting, process optimization, measurement/analytics, data strategy, technology management, sales compensation, and operating model design.
