Cristina De Martini

VP, Research Director

With more than 20 years of marketing experience, Cristina joined Forrester through the acquisition of SiriusDecisions as a marketing operations executive with extensive expertise in domestic and international planning, market intelligence, measurement and analytics, and business process management. Cristina has pioneered marketing performance management technologies and tools and served as the change agent for ISV channel program development, recruitment, and enablement. She has also led industry marketing, product marketing, and competitive intelligence functions.

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Recent Research

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Report

Marketing Operations: Planning Assumptions 2022

September 7th, 2021 • 8 min read

In this report, we identify five areas of opportunity that should drive the agenda for marketing operations leaders in 2022

, Kerry Cunningham

Tool

Introducing The Forrester Campaign-Plan-On-A-Page Template

August 2nd, 2021 • 6 min read

In this brief, we introduce the Campaign-Plan-on-a-Page Template, a best-in-class construct for communicating the key components of a campaign.

Cristina De Martini

Report

The Variety Of Revenue Opportunities That Shapes B2B Revenue Engine Performance

June 22nd, 2021 • 8 min read

In this report, we examine B2B opportunity types, their main variants, and the characteristics of each that impact how revenue engines perform.

Kerry Cunningham

Report

Marketing Operations: Revealing Unseen Possibilities

June 14th, 2021 • 8 min read

In this report, we discuss how marketing operations leaders must elevate and position their teams as creative contributors with the characteristics required to ensure the organization will realize the full value of its marketing function.

Cristina De Martini

Tool

The Forrester Process Improvement Prioritization Tool

January 6th, 2021 • 2 min read

The Process Improvement Prioritization Tool provides a structured approach to prioritizing an organization’s process improvement initiatives.

Marcia Trask

Cristina De Martini

Report

Marketing Operations: Planning Assumptions 2021

September 3rd, 2020 • 6 min read

In this report, we define five trends that will affect the priorities of marketing operations leaders in 2021.

Cristina De Martini

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.