Cristina De Martini
VP, Research Director
With more than 20 years of marketing experience, Cristina joined Forrester through the acquisition of SiriusDecisions as a marketing operations executive with extensive expertise in domestic and international planning, market intelligence, measurement and analytics, and business process management. Cristina has pioneered marketing performance management technologies and tools and served as the change agent for ISV channel program development, recruitment, and enablement. She has also led industry marketing, product marketing, and competitive intelligence functions.