Introducing The B2C Marketing Operations Range Of Responsibilities Model

Without an effective and efficient marketing operations function, CMOs will struggle to succeed. B2C marketing operations plays a valuable role, enabling B2C organizations to ensure superior customer value and grow revenue. To assist organizations in designing a high-performing marketing operations function, Forrester has developed the B2C Marketing Operations Range Of Responsibilities Model. This report helps marketers define a marketing operations scope, develop more advanced capabilities to make a greater impact, and distinguish the marketing operations role clearly from other interlocking teams.