Introducing The Channel Operating Model

Channel leaders often lack a clear picture of what’s required to plan and execute their channel strategy. Many channel functions act in a siloed manner, without the necessary alignment and interlock required for success. The Forrester Channel Operating Model provides organizations with a straightforward way to evaluate their indirect business. In this report, we introduce The Forrester Channel Operating Model, which outlines the key processes and activities required to build, manage, and grow a successful indirect business.