Model Overview Report

Introducing The Forrester B2B Marketing And Sales Data Strategy Model

September 7th, 2023
With contributors:
Cristina De Martini , Tyler Orleans , Ellen Lind


The Forrester B2B Marketing And Sales Data Strategy Model provides the foundational elements for organizations to build a comprehensive marketing and sales data management strategy, including governance, compliance, and technology. It also helps data teams execute the strategy by identifying primary data requirements, effectively managing data assets, and empowering end users to put that data to use. In this report, we describe the key components of data strategy planning and execution a data management team needs to create and nurture an insights-driven culture.

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