Introducing The Forrester Brand And Communications Dynamo

June 18th, 2020

Summary

Brand and communications teams are the guardians of an organization’s reputation. This work requires a strategic and integrated approach to brand management, corporate communications, marketing communications, and influencer relations. The Forrester Brand And Communications Dynamo is a best-in-class model for creating high-impact brand experiences for all audiences. In this report, we introduce the Forrester Brand And Communications Dynamo, a best-in-class model for building a brand and communications function that will create and sustain brand energy.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.