Model Overview Report

Introducing The Forrester Technology Alignment Framework

January 1st, 2018
With contributor:


Alignment across sales, marketing, and product organizations is necessary for B2B companies to achieve a collective vision. However, they may not know that what drives this alignment is a set of shared goals and objectives supported by a coordinated and optimized technology infrastructure. In this report, we discuss common challenges to sales, marketing, and product technology alignment and introduce a framework to guide the evaluation, implementation, and measurement of technology infrastructure.

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