Introducing The Forrester Technology Alignment Framework

January 1st, 2018

With contributor:

Summary

Alignment across sales, marketing, and product organizations is necessary for B2B companies to achieve a collective vision. However, they may not know that what drives this alignment is a set of shared goals and objectives supported by a coordinated and optimized technology infrastructure. In this report, we discuss common challenges to sales, marketing, and product technology alignment and introduce a framework to guide the evaluation, implementation, and measurement of technology infrastructure.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.